As consumers continue to adjust to the current landscape, how are their behaviors and attitudes shifting? What activities are gaining more traction and how is optimism leveling against concerns for the future?
To provide ongoing answers, DISQO is now sharing the seventh edition of our Consumer Confidence Study. Since March, DISQO has conducted a weekly survey of select DISQO Audience members, seeking to understand:
- Shifts in reported online shopping behaviors
- Engagement in everyday consumer activities
- Outlook for future engagement in consumer activities
- Concerns that may impact consumer confidence
- Overall spending shifts
Here are some highlights from our seventh edition of the study:
- Online purchases have stabilized. While the percentage of reported online purchases peaked between April 27th and May 18th (44%), it has since stabilized at 39%. On August 3rd, average online purchases experienced a 3% relative increase, but quickly dropped back to 39% on August 10th.
- In-store grocery shopping is picking up. In-store grocery purchases continue to be more popular than online grocery shopping. Within the last three weeks, we notice a slight increase (+3% relatively) in grocery purchases made in-store. Online grocery shopping has remained fairly consistent for the past several weeks, climbing slightly (+5% relatively) in the last two weeks specifically.
- Interest in entertainment is growing. After April 27th reported home & garden purchases have been higher than entertainment. Within the last three weeks, purchase for home & garden products has been experiencing a slight downward trend while home entertainment is picking up.
- Dining out optimism is growing. There has been a significant surge in both recent restaurant dining activity and plans to dine out soon over the last twenty-one weeks. In fact, from March 23rd to August 10th, reported dining activity has increased by 150% relatively, while plans to dine at a restaurant soon has increased by 300%.
- Fears over crowds have declined slightly. Unsurprisingly, the concern over large crowds has faired and been more significant in comparison to the concern over small crowds. Interestingly, fears over small groups dipped to 77% on May 18th and again on June 8th, but have since increased.
The seventh edition of the report includes over 20 new charts, showing changes week over week on topics related to COVID-19 as well as a deep dive into the latest week. As future editions of the study are conducted, the official report page will be updated, and we will continue to provide updates on the DISQO blog.