The retailer enlisted DISQO to deploy survey and behavior-based research on the campaign to provide a complete view of impact on the metrics that mattered most. While the survey-based attitudinal metrics did show a modest positive lift, it was only through the use of zero-party behavioral data from the DISQO audience that the client learned of the campaign’s dramatic, positive impact on sales and website visits.
What’s more, DISQO’s ability to provide longitudinal analysis demonstrated that the positive campaign impacts lasted long past the Black Friday campaign window and the holiday shopping period.
To find out what our survey and behavioral data told us, check out our case study Sustained Impact.
To see how DISQO could help accelerate your insights using zero-party opinion and behavior data to drive brand and sales outcomes lift, please connect with us here.
Get connected with the DISQO CX platform
Subscribe now!
Get our new reports, case studies, podcasts, articles and events
