​​DISQO Makes Brand Lift Measurement Free for Media Companies with its New Product Launch

[Los Angeles, CA — September 29, 2025] — DISQO, the most advanced platform for measuring how advertising works, today announced the launch of its free self-serve brand lift product for media companies. The solution makes brand measurement simple, scalable, and accessible for campaigns without cost or complexity.

For too long, brand, the most important driver of growth, has been the least measured. In a trillion-dollar industry, less than 10% of campaigns measure brand outcomes. DISQO aims to fuel brand measurement across the advertising ecosystem and fill this critical gap in measurement.

“As AI rapidly transforms the consumer journey and attribution becomes increasingly opaque, the need for transparent and scalable brand measurement has never been greater. Our new self-serve product gives media companies the ability to prove impact with confidence,” said Armen Adjemian, CEO and Co-Founder of DISQO.

Impact for Media Companies

With brand lift integrated into campaign delivery, media companies can:

• Demonstrate how advertising drives both brand and performance outcomes.
• Elevate client conversations with transparent, trusted evidence of impact.
• Protect media company margins while scaling measurement across every advertiser relationship.

“DISQO is removing the barriers that kept brand measurement out of reach for most campaigns,” added Adjemian. “By making it free, simple, and scalable, we’re empowering media companies to deliver proof of value with every dollar spent — and strengthening the role of advertising as a driver of growth.”

Key Features of DISQO’s Free Brand Lift Product

• Simplicity & Scale: Easy-to-use software that integrates seamlessly into media company workflows.
• Accessibility: Free brand lift measurement available for campaigns, regardless of size or spend.
• AI-Powered: Automated insights that reduce operational overhead while scaling to meet the needs of both growing and enterprise media companies.
• Trust & Quality: Measurement built on direct relationships with real people, delivering authentic signals of consumer preference and sentiment.
• Human Support: Onboarding, training, and expert support to ensure success for media partners.

About DISQO

DISQO is the most advanced platform for measuring how advertising works–empowering marketers with insights to drive brand building and performance. DISQO delivers identity-based, cross-platform measurement and audience insights to connect media with how real consumers think, feel, and act. Our person-level data reveals the complete picture of consumer journeys, attitudes, and behaviors, proving media impact from brand to performance for leading brands, agencies, and media companies. Recognized by Inc., Deloitte, Ad Age, Digiday, Forbes, and Cynopsis, DISQO is shaping the future of advertising. Follow @DISQO on LinkedIn.

Press Contact:

press@disqo.com