DISQO Launches First Cookieless Ad Measurement Solution

DISQO provides brands, agencies, and media companies with the industry's first cookieless ad measurement solution. For the first time ever, marketers can gain unified attitudinal and behavioral insights into what impacts ad campaign performance and ROI.

Identity-based, cookieless measurement

Built upon DISQO’s 100% opted-in, direct audience of 2.3 million consumers, our identity-based ad measurement solution uses proprietary behavioral measurement to understand the entirety of a consumer’s digital path to purchase. 

Thanks to our fully permissioned, first-party, and cookieless approach, marketers get unparalleled visibility into online behaviors, even across third-party sites and walled gardens. The solution helps marketers uncover the impact of advertising on:

• Search activity
• Online browsing behaviors
• Third-party site e-commerce activity
• Siloed platform activity

A true cross-media measurement approach

DISQO’s ad measurement is also fully cross-media, measuring attitudes across all devices and channels. This means digital, programmatic, social media, TV/CTV, plus audio, and OOH are all measured, at scale. 

With measurement based on the actual behaviors of real people, marketers are now empowered with a new set of outcomes KPIs that are directly attributable to sales, on top of traditional brand lift metrics. 

Connecting brand lift with outcomes lift metrics for a full-funnel view

By layering our new cookieless ad measurement solution with behaviorally balanced attitudinal lift studies, DISQO provides a unified and granular view of advertising’s impact throughout the entire funnel. Specifically, marketers can layer behavioral lift metrics against:

• Aided & unaided brand awareness
• Advertising awareness
• Message association
• Brand familiarity
• Brand favorability
• Purchase Intent

By uncovering the nuances between consumer attitudes and behaviors, DISQO provides clients with concrete insight into what people say and actually do in response to ad exposure. With this intelligence, marketers are now better equipped to improve the effectiveness of their campaigns and improve return on ad spend.