REPORT
A Marketer’s Guide to the Gen Z Voter
How election advertising and news will impact Gen Z.
Download to understand how the fastest-growing voting population responds to the news cycle and political advertising.
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Learn
Learn what characteristics define the Gen Z cohort, where their political ideologies fall, and what motivates them to take action.
Discover
Discover what content and which platforms resonate most with Gen Zers to optimize campaign planning.
Explore
Explore the top issues Gen Z voters care about, where they get their news, and how you can honor their societal views.
What role does social media play in advertising to Gen Z voters?
Traditional forms of advertising are still effective when advertising to the Gen Z voter, but social media is the most trusted source of information. Advertisers should put a strong focus on social media campaigns, while ensuring consistent messaging across all mediums.
How can marketers engage Gen Z voters with their advertising?
The Gen Z voter is eager to share content that aligns with their values. Marketers should make it very easy for Gen Z to share their content to ensure brands and candidates are ever present in the online social discourse.