During this webinar, you will:
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Learn
Learn how leading brands, agencies and media publishers are interoperating across a variety of platforms, first- and third-party data sets, sandboxes and more to get to the truth of ad effectiveness.
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Hear
Hear how silo-free, cross-platform ad measurement (digital, social, audio, CTV and TV) is enabling easier and more objective assessments of ad effectiveness.
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Discover
Discover how innovations in ad measurement that connect brand metrics with digital outcomes, are leading to a more holistic, full-funnel understanding of ad effectiveness.
The future of ad effectiveness measurement is here
What was once merely a numbers game of demographics, reach and frequency is now a customer-centric, data- and technology-fueled industry that must balance personalization with consumer privacy and regulatory constraints. As traditional tracking methods like cookies become obsolete, brand advertisers, agencies and publishers face the challenge of innovating cross-channel measurement while honoring consumer trust and privacy.
Courtney Thompson
Director, Business Intelligence
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Courtney M. Thompson has over 15 years of experience in research and analytics, spanning a variety of industries as well as analytical methods. At Mindshare, she works with clients to develop and execute outcomes frameworks, learning agendas, and measurement plans that deliver actionable insights tailored to help clients meet business objectives.
David Shiffman
EVP, Research & Measurement
David works across iHeartMedia’s diverse assets including radio, streaming audio, podcasting, and live events, to deliver customized research, measurement, and optimization solutions to support iHeart’s national and local clients and their partner agencies.
Ryan McManus
Director, Media Analytics
Ryan McManus is an analytical and data-driven marketing executive with a demonstrated history of building transformative strategies at Fortune 100 companies.
Stephen Jepson
EVP, Advertising Effectiveness
Stephen leads the deployment of DISQO’s innovative Brand Lift and Outcomes Lift products, working closely with brands, agencies and publishers to forge a sustainable path forward in cross-platform campaign effectiveness measurement. With over 20 years’ experience, he was previously SVP at MetrixLab, CRO & Advisor at DoGood Media, and EVP of Media Practice & Business Operations at Millward Brown Digital.