/Indigo%20Icons/Icon_Indigo_Growth-54.png?width=500&height=500&name=Icon_Indigo_Growth-54.png){kind=icon}
Challenge
/Indigo%20Icons/Icon_Indigo_Cross%20Media.png?width=500&height=500&name=Icon_Indigo_Cross%20Media.png){kind=icon}
Solution
HMN measured ad impact on awareness and persuasion across media types and channels with DISQO’s objective and single-source methodology.
/Indigo%20Icons/Icon_Indigo_Advertising%20Impact.png?width=500&height=500&name=Icon_Indigo_Advertising%20Impact.png){kind=icon}
Results
HMN learned that it was critical to craft educational messaging that stopped short of inciting fear… and to deliver those messages on media platforms trusted by its target audience.
Brand Lift insights were crucial to a highly successful public health campaign
Learn how HMN achieved a significant increase in RSV awareness (and vaccine intentions) with their targeted audience, parents to infants. DISQO’s data-driven insights were the catalyst behind HMN’s successful public health campaign for its pharma client.
Havas: DISQO’s measurement enhances campaign impact understanding
“Havas Media Network places a high priority on implementing meaningful and innovative strategies to maximize the effectiveness of its media planning and campaign efforts. Through our collaboration with DISQO, we have successfully acquired valuable insights that enhance the impact of our messaging across diverse platforms. These insights not only validate the importance of our messaging but also provide us with a deeper understanding of the optimal frequency and audience segmentation. By leveraging this collaborative partnership, Havas Media Network has been able to ensure the precise and accurate delivery of meaningful media to niche audiences.”
Dana Cohen or Teodora Scutelnicu, Havas Media Network