Introducing Team Member of the Month: Taylor Hoffman

Meet the people behind the success of DISQO's brand experience (BX) platform

Taylor Hoffman is a Sr. Demand Generation Campaign Manager. She oversees the creation and management of marketing campaigns, and measures lead generation across channels and at every stage in the funnel.

What do you love most about your job?

I love the way that the DISQO marketing department works cross-functionally to create lead-generating campaigns that are both beautiful and effective. Getting to collaborate with such awesome people every day is a gift. I've learned so much from my team members.

What does your ideal Saturday look like?

When it's nice and sunny, I like to grill food by the pool with my friends, or check out a local market. If it's raining or there's a hurricane (which happens often in Florida), you'll find me inside binge-watching TV with my cat, Lady. She loves true crime.

What’s one of your favorite or proudest DISQO moments?

We recently won the Association of National Advertisers' B2 Awards for our In-Game Advertising campaign in Lead Generation. This recognition is a testament to the effectiveness of our strategies. Additionally, we recently implemented new tactics, such as our chat feature, and have already seen significant positive results. It's very rewarding to see our efforts paying off!

How do you help DISQO clients Go Beyond?

I help educate potential clients by nurturing them with information about DISQO through marketing campaigns. So, when they're ready to speak to sales, they're already familiar with our company. We also send out a quarterly newsletter to keep our clients updated on DISQO's latest content and releases.

What was the last TV show you binge-watched?

Fallout on Prime! But also The Real Housewives of Salt Lake City. My goal is to get through all of the franchises. Big Bravo fan over here.

What’s something most people don’t know about your role?

I am responsible for building and deploying our content download pages, marketing emails, and the automation that supports them. I work closely with our Account Development Representatives and Revenue Operations team members to ensure that our leads are high quality and convert into sales opportunities. This helps to optimize our content and create a seamless experience for our website visitors.

Tell us one fun fact about yourself!

I can name all of the presidents in order. It's helped me in some Jeopardy games!


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