Introducing Team Member of the Month: Tia Zhu


What do you love most about your job?

My role centers around user acquisition. I love how it combines both art and science together. Some days, I focus on running queries and analyzing performance reports to make more informed decisions. Other days, I collaborate with multiple teams to brainstorm witty marketing angles and create attention-grabbing content to attract new Survey Junkie members.

What does your ideal Saturday look like?

Starting my day with a yoga or pilates class, and then enjoying lunch with my family at a dog-friendly restaurant so that Cobe (my 12-year old Japanese Akita) is able to join us. After that, doing some grocery shopping and finding a good boba milk tea place.

What’s one of your favorite or proudest DISQO moments?

I initially joined DISQO as an email marketing associate, but quickly realized I had a passion for media buying. With the support of my amazing team, I got trained and was able to take complete ownership of our paid media channel, and focus on optimizing our return on ad spend to maintain profitable growth for Survey Junkie.

What was the last TV show you binge watched?

Ozark on Netflix

What’s something most people don’t know about your role?

Media buying requires a unique blend of left-brained and right-brained thinking. It's about embracing the new and exciting aspects as well as knowing the basics and doing them well. It's kind of like exercising - while it may not seem like much progress each day, if you do it consistently for a year, you will see results.

Tell us one fun fact about yourself!

I'm a huge boba milk tea lover, so feel free message me if you ever need recommendations for places in LA.

I also run an Instagram account for my dog, which has over 4K followers. Feel free to follow @cobe_akitainu if you want to see cute photos of a fluffy cat-like bear (doggy).

Interested in joining DISQO Nation? Check out our careers page for current openings!

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