DISQO Product Updates: Enhancing Ad Measurement Through Innovation

2024 upgrades lead to improved usability and faster insights

In a demonstration of our continuous efforts to provide the most comprehensive and accurate ad measurement solutions, we're excited to highlight several significant platform updates made this year. These enhancements reflect our commitment to delivering actionable insights and streamlining our customers’ measurement process. Contact us to learn how you can take advantage of these updates today.

Self-serve survey setup for faster results

Our new self-serve survey capabilities for media companies looking to prove the impact of their platforms puts the power of custom audience research directly in their hands. It enables faster deployment and greater flexibility in measuring campaign effectiveness for their advertisers. With an intuitive interface and streamlined workflow, they can now launch surveys quickly while leveraging DISQO’s robust methodology.

Media integrations: Enhanced ad exposure tracking

Our integrations with media publishers, including retail media networks (RMNs) and linear, power a new level of cross-platform advertising effectiveness insights. By incorporating direct ad exposure data from select publishers, we now offer more deterministic measurement of broad reach and exclusive networks, enabled by integrations deployed in 2024. These integrations enable deeper insights into your campaign performance across the entire digital ecosystem.

New advanced dashboard features

Custom timeframe analysis

Understanding campaign performance across specific time periods is crucial for optimizing media spend. Our newly released custom timeframe feature allows you to analyze results by media flight dates, providing precise control over your reporting periods. This granular view identifies peak performance windows, enabling timing optimization for future campaigns.

Multi-dimensional filtering by audience segment

Every audience segment tells a unique story. Our enhanced multi-dimensional filtering capability enables you to zoom in on specific audience segments and create detailed reports for the demographics that matter most to your campaigns. This powerful feature helps you understand how different audience segments respond to your advertising, allowing for more targeted and effective campaign optimization.

Looking Ahead

These updates represent our ongoing commitment to providing the most comprehensive and accurate ad measurement solutions in the industry. By combining our unique triple-match control and exposed methodology with these new features, we're helping our partners make more informed decisions about their advertising investments.

The combination of self-serve capabilities, enhanced integrations, and improved analytics tools enables our customers to:

• Launch measurement studies more quickly
• Access more comprehensive campaign data
• Generate deeper audience insights
• Make faster, more informed optimization decisions

As we approach the new year, we’re excited about what's to come and the promise our continued improvement efforts offer to you and your business. We’re committed to partnering with you to enhance our ad measurement platform in 2025, further enabling you to optimize campaign performance and demonstrate ROI for your advertising investments.  

As always, your DISQO team is here to help you take advantage of these new features and ensure you're gaining the maximum value from your DISQO platform. Contact us to learn more today!